TEAM BACKGROUND:

• You will be a part of the digital commerce team at Decathlon, with a specific focus on.
• Campaign Planning including callouts.
• Traffic planning at a category and channel level.
• Traffic shaping & increase PPVs.
• Conversion.
• Visual Merchandising across channels.
• Optimizing visibility to meet month GMV targets.
• Creating & maintaining new properties across channels.
• Site Experience & Analytics.
• Category experience.
• NPS

JOB DESCRIPTION:

The Merchandising Manager will be responsible for driving both the visual presentation and sell-outperformance on Decathlon app and website. This role combines creative merchandising with a strong sales focus, ensuring that the online product presentation is optimized to boost visibility, engagement, and ultimately, sales. The ideal candidate will combine expertise in creating compelling online visual experiences with a deep understanding of e-commerce sales dynamics and sell-out strategies to drive revenue growth & excellent customer experience.

RESPONSIBILITIES:

Project and Performance Management

• End to end management of Decathlon app and website content management.
• Work closely with key stakeholders in category and brand marketing teams to ensure the optimization of customer and business goals.
• Monitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.
• Maximization of PPVs.
• Reduction of site bounce.
• Increase customer engagement across platforms.

Stakeholder Management / Collaborations

Collaborate with Marketing Team, Program Teams & Digital Category Managers to plan and implement effective Tier 1 and Tier 2 sale campaigns, BAU deals visibility and overall site experience.

QUALIFICATIONS:

• Master's degree is preferred.
• Experience in the relevant role between 3 - 6 years
• Demonstrated expertise in sell side management, web merchandising management preferably in the ecommerce sector
• Proficient analytical skills, with a strong ability in data analysis
• Good collaboration skills
• Knowledge of analytical tools like Google Analytics, Adobe Analytics, Amplitude, etc
• Knowledge of visualization tools like Power BI & Tableau