Activate and Engage your Playground
Posted on 05/01/2026
Mission
1st Responsibility: Drive Vibrant Playground Occupancy & Engagement
I transform our playgrounds into vibrant hubs by maximising user occupancy and energy.
I stay ahead of local sports trends to ensure our playgrounds meet the community's needs.
I organise and lead high-impact seasonal campaigns like International Yoga Day, Sports Utsav, and Summer coaching Camps.
I manage the end-to-end enrolment for Coaching Classes, ensuring high-quality instruction and user progress.
I listen to users and parents to constantly refine schedules, sports mix, and facility offerings.
I use DATA to track occupancy trends and correlate playground usage with store footfall and sales.
2nd Responsibility: Build Strategic Partnerships & Networks
I collaborate with relevant teams to secure Corporate Tie-ups, team-building sessions, and tournaments.
I collaborate with relevant teams to build relationships with schools, clubs, and influencers to make our playgrounds their go-to venue.
I ensure Playground Membership programs establishment with a focus on user retention and exclusive value.
I drive the Product Rental business on playgrounds, creating "test and buy" opportunities for technical gear.
I ensure the digital presence of our playgrounds (GMB, Social Media) to attract and grow our user base.
3rd Responsibility: Bridge the Gap Between "Play" and "Retail"
I develop specialised operational models for smaller playgrounds to maximize community impact.
I lead and develop a team of passionate coaches and event coordinators, fostering their autonomy.
I support Sport Leaders with "Playground Kits" for local activations and help underperforming zones relaunch successfully.
Profile
You are a passionate sports lover who believes in the power of community.
You are a networker who enjoys building professional relationships and corporate partnerships.
You are data-oriented and comfortable using analytics to drive business decisions.
You have a sales spirit and look for creative ways to link sports practice with product turnover.
You are organized and proactive, capable of managing large-scale events and diverse teams.

