Responsibility 1: Catchment Penetration & Brand Awareness

• Conducted market research across target zip codes to identify dominant sports trends and established strategic partnerships with local places of practice.

• Orchestrated high-visibility pop-up events at premium, high-traffic locations to boost product exposure and brand recall.

• Sourced, negotiated, and secured high-value coaching alliances to drive sustainable, long-term institutional tie-ups.

Responsibility 2: Community Building & User Engagement

• Engineered robust Decathlon Cycling Community (DCC) and Decathlon Running Community (DRC) planners, mapping out strategic routes to maximize group participation.

• Executed weekly sports clinics to facilitate product trial zones, driving user acquisition through interactive "test-and-try" experiences.

• Recruited and managed local Sports Ambassadors to amplify brand notoriety and champion product usage within the community.

Responsibility 3: Corporate, Institutional & Cross-Brand Alliances

• Negotiated exclusive venue partnerships ensuring 100% Decathlon product placement alongside co-branded directional signage.

• Partnered with schools and corporate entities to manage full-scale sports days embedded with clear, conversion-oriented Call-to-Actions (CTAs).

• Spearheaded cross-marketing campaigns with complementary brands to launch exclusive mutual offers, expanding brand visibility and customer acquisition.

Are you someone who can’t sit still at a 9-to-5 desk job? Do you love sports, meeting new people, and making things happen? If yes, this is your playground.

As our Sports Activation & Community Lead, you will be the face, voice, and energy of Decathlon across Mumbai’s prime neighborhoods. You won't just be selling products; you will be building a sports culture. From hosting massive weekend cycling rides to partnering with schools, colleges, and premium hubs, you will build and run your own community from scratch.