We're seeking a passionate and creative Content Writing Intern to join our team and contribute to a variety of impactful projects. This internship offers a unique opportunity to gain hands-on experience in content creation and strategy, working alongside experienced professionals.

Content Writing Intern Requirements

> Concepts iterations for upcoming campaigns

> Content aid for copies

> Content aid for long-form content (Decathlon Blog)

Content Writing Intern: Key Responsibilities and Learning Opportunities

Here's a breakdown of the intern's responsibilities:

1/ Copywriting Support:

Provide support in drafting and editing various marketing copies, including website content, product descriptions, and promotional materials. This involves ensuring clarity, consistency, and alignment with brand voice.

(This role will allow the intern to hone their copywriting skills by working on diverse content formats and learning to adapt their writing style for different audiences and platforms.)

2/ Long-Form Content Creation (Decathlon Blog):

Assist in the research, writing, editing, and uploading of long-form articles for the Decathlon Blog. This includes conducting interviews, gathering information, and crafting informative and engaging articles on sports and fitness-related topics.

(This aspect of the internship will provide valuable experience in developing in-depth content, learning to structure complex information, and understanding the principles of SEO writing.)

3/ Campaign Concept Development:

Collaborate on the brainstorming and development of creative concepts for upcoming marketing campaigns. This includes generating initial ideas, exploring different angles, and contributing to the refinement of campaign messaging.

(Interns will learn how to translate marketing objectives into compelling content concepts, gaining insight into the process of developing cohesive and engaging campaign narratives.)

Case Study: (Mandatory)

Task 1: Campaign Concept Deck 

Brief:
Create a marketing campaign concept for Decathlon Sports India for the upcoming monsoon season. Think beyond just rain, think play, movement, and the joy of staying active no matter the weather.
Your campaign deck should include:

• Campaign name & central idea (What’s the big thought?)

• Visual/tonal direction (Mood, messaging, and feel)

• Copy samples for the following channels:

• Email (Subject line + body)

• In-app banners (short, punchy lines)

• Push notifications (max 10–12 words)

• Social media posts (Instagram captions, tweet-style one-liners, etc.)
  

What we're looking for:
Fresh thinking, brand alignment, and strong copy across formats.
Task 2: Blog 
Brief:
Head over to this Decathlon Blog and-

• Rewrite it your way-
  
• sharper, more engaging, or better structured.

• Submit both: the rewritten version and a short note (max 200 words) explaining:

• What you changed

• Why you changed it

• How your version improves the original

What we're looking for:
Your ability to adapt tone, structure content, and make sports stories more compelling for readers.

Important:
All submitted work must be original.
No plagiarised or AI-generated content will be accepted.

Deadline: 24th June 2026.