Mission

You will lead the strategy to amplify, and sustain Decathlon India’s Employer Value Proposition (EVP). Sitting at the intersection of talent acquisition, internal culture, and strategic brand storytelling, you will translate our business vision into compelling narratives that connect teammates to our purpose, customer impact, and organizational strategy.

You will use our EVP to attract top-tier talent across all value chain functions while driving internal engagement, pride, and retention across our diverse, multi-location workforce. A critical focus of this role is embedding the EVP into the first 90-day onboarding and cross-boarding journey so that new hires and internal movers directly experience our culture from day one.

1. Strategic Storytelling & EVP Activation

• Purpose-Driven Narratives: Develop compelling narratives that connect employees directly to Decathlon’s purpose, customer outcomes, operational achievements, and long-term organizational strategy.

• Storytelling Frameworks: Create structured storytelling frameworks that consistently highlight innovation, customer impact, product quality, transformation, and employee success.

• EVP Alignment: Tailor Decathlon India's EVP for distinct talent segments (Retail, Logistics, Tech, Production) to enhance both external talent acquisition and internal culture connection.

2. Onboarding & Cross-Boarding Experience (EVP in Action)

• Bringing EVP to Life from Day 1: Design and execute the communications and culture integration strategy for the first 3 months of a teammate's journey—ensuring candidate expectations align seamlessly with their lived employee experience.

• Cross-Boarding Narratives: Design frameworks for internal transfers ("zig-zag" career movers transitioning across functions, e.g., retail to digital or logistics to production), helping them adapt smoothly while reconnecting with the core culture in their new context.

• Onboarding Playbooks: Equip leaders across hubs with EVP communication toolkits so they can consistently communicate company values, team purpose, and growth opportunities.

3. Employee & Customer Impact Stories

• Amplify Success: Identify, curate, and share stories showcasing employee contributions, customer outcomes, operational excellence, and business impact across all India geographies.

• Cross-Functional Partnerships: Partner with leadership and regional teams to recognize achievements and celebrate key milestones across stores, warehouses, and offices.

• Internal Advocacy: Build and scale internal advocacy programs that amplify employee pride, foster organizational belonging, and turn teammates into authentic brand ambassadors.

4. Creative Content Creation & Innovative Channels

Lead innovative communication strategies across a wide variety of formats and platforms, including:

• Visual Storytelling & Graphics: Interactive infographics, photo stories, and visual presentation decks.

• Video & Audio Communications: Short-form video series, podcasts, employee spotlights, and behind-the-scenes stories.

• Digital Campaigns: Interactive digital experiences, social media storytelling, and internal collaboration platform engagement. 

• Leadership & Executive Content: Craft teammates narratives, town hall presentations, and people communication that inspire trust and alignment.

5. Employee Engagement & Culture Retention

• Pan-India Reach: Build unified communication strategies that resonate with both frontline store/warehouse teams and corporate teams across India.

• Lifecycle Integration: Embed the EVP into key moments of the employee journey—from onboarding and career progression to leadership development and milestone celebrations.

• Data & Analytics: Measure campaign effectiveness, internal sentiment, 90-day onboarding satisfaction, and candidate engagement metrics to continually optimize employer branding strategies.