Digital Senior Category Manager

About Us 

At Decathlon Sports India, our purpose is to "Bringing people together through sport making well-being accessible for all". We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through a seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years. 

Role Overview

 As a Senior Category Manager, you will be a core part of the Ei-commerce team at Decathlon. A Senior Category Manager plays a crucial role by overseeing the strategic management and optimization of product categories. This D2C-focused role requires deep internal collaboration. You will partner with our internal Country Sport Teams, supply chain, and retail operations to bring our exclusive brands to life. This position requires a deep understanding of consumer behavior, market trends, and the competitive landscape to drive revenue growth and enhance customer experience within assigned product categories.You will also be a key driver of the 3P and Marketplace business through the category management overtime as the project and individual evolves subject to growth of both business and individual capacity. 

Objectives and Key Results (OKRs) 

As the business pilot for your category, your success will be measured by the following targets: 

● Objective 1: Accelerate Category Growth & Profitability 

○ Key Result: Achieve target E-Commerce Turnover & Turnover growth. 

○ Key Result: Maintain strictly piloted P&L responsibility and Profitability margins. 

● Objective 2: Drive Omni-Channel Customer Experience 

○ Key Result: Increase the Conversion Rate on the mobile app and web platforms.

 ○ Key Result: Elevate overall category experience to meet target Net Promoter Score (NPS). 

● Objective 3: Content & CX management & Assortment Metrics 

○ Key Result: Improve CX and PDP experience for your customers/users for the category 

○ Key Result: Successfully launch and scale new internal product lines with target sell-through rates. 

Job Location: Decathlon Anubhava, Bengaluru.

Way Of Working: 4 days a week form office and 1 day from home

Key Responsibilities

 Strategy & Business Piloting 

● Develop and execute comprehensive category strategies aligned with overall business goals, considering market trends, customer preferences, and competitive analysis. 

● Lead proactive business planning and own the category online business case along with business finance and program teams. 

● Execute PNL + Business Piloting to ensure sustainable category growth. 

Assortment & Product Lifecycle Management 

● Curate and manage product assortments within assigned categories, ensuring a balanced mix of products that meets customer demands and aligns with brand positioning closely working the sport teams. 

 ● Monitor and optimize the entire product lifecycle, from pricing and promotions to inventory management. 

 ● Set competitive commercial strategies, monitor commercial trends, and optimize margins to achieve revenue and profitability targets. 

 Cross-Functional Leadership (D2C Focus) 

 ● Work closely with Country Sport Teams to optimize the offer, develop the commercial policy to address user needs, and successfully launch new products and promotions. 

 ● Collaborate with the Sales Side and Marketing Team to plan and implement effective online marketing campaigns, search engine optimization (SEO), and SEM detailing. 

 ● Work closely with the Country Customer Service Team to understand customer sentiments and address customer journey grievances. 

 ● Work closely with the ecosystems of Logistics , Lastmile , Retail , Tech and Product to federate your sport growth vs the Platform growth.

 Performance Analysis & Market Research 

 ● Monitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement. 

 ● Conduct regular market research and competitive analysis to understand industry trends, benchmark against competitors, and identify gaps or opportunities within the category. 

 Qualifications 

 ● Cultural Fit : Be a sportsman at heart aligned to contributing to the purpose of the company and living the values and culture of the company on a daily basis. (NON NEGOTIABLE CRITERIA) 

 ● Experience: 5 to 10 years of experience in category management, strictly within the D2C or ecommerce sector. 

 ● Education: Bachelor's degree in business, marketing, or a related field; a Master's degree is preferred. 

 ● Analytical Skills: Proficient analytical skills, with a strong ability in data analysis and market research to make data-driven decisions. 

 ● Communication: Outstanding communication is essential to effectively manage stakeholder communication and articulate category strategies to senior management. 

 ● D2C Acumen: In-depth knowledge of ecommerce platforms, Omni-retail operations, and the ability to prioritize tasks in a fast-paced environment.